When you walk around you still see many local business which is good news. But sad but true, many disappear. Those local business faces serious challenge to keep growing and in some cases surviving.
The world is disrupted, look at Airbnb, Uber, but also booking.com and Groupon and many more.
You noticed, I wrote famous name, all online business related to psychical businesses.
– Airbnb can’t survive without rooms
– Uber can’t survive today without car owners
– Booking doesn’t have a business without hotels
The world of business is already disrupted, so how can local business survive and even better how can they grown
Challenge 1: Customers
92% of the (future) customers are using the internet to search for services and products they want to acquire offline. The challenge for the local business is to be seen and found in the huge ocean of information Internet (Google, Bing, Yahoo) offers.
Challenge 2: Customers
Yes again customers. Many local business owners I met and due my business I meet a lot of them on a daily base, they think first themselves, their business and then their customers. You should revers it.
I saw to many business owners taking care of business cards and only their clients wanted was more flexible hours to pick up the products.
Your customers are the only reason you run your own business.
If you adapt your business to customers needs, you win easily from your competitors.
Ex. in one of my local businesses, we started to use WhatsApp to accept bookings => 6% of clients ore using it and became very loyal, as WhatsApp was the tool of communication they use all the time.
Challenge 3: Budget
I know, as a small local business you can’t compete with the big local retailers or online retailers. They just have much more money. But 1 thing which is not expensive is Creative copying.
Don’t be against big retailers, visit them and see what they do, how they do it, and ask yourself why they do it
Ex. On your website blog, when you promote a product, why not add manually “What other clients also bought” and add 3 links to 3 other products you offer
Some other solutions
At Gift Voucher Kiosk, we offer a solution to offer gift voucher online on your blog, Facebook page and website. Check out the retailers they all offer Gift cards and places them everywhere. Where do you promote your gift vouchers?
At Gift Voucher Kiosk, we strongly believe that local business should have access to idea for the bigger players and make their business grown!