Website, it is your business card of your business, most of the people find your company via search, meaning online.
They don’t search because they love you, they search because they want information, to find you. So make sure they find you. Once they are on your website you need to be sure you make there life as easy as possible to contact you.
I am working a lot with the Travel Industry (via http://yabbedoo.com) and I also have a Spa/Beauty Salon which has to focus on locals. This are 5 tips I gave to our clients, 5 tips I surprised not everyone was using them.
1. Make your Phone number easily visible and in International format
Nowadays, locals and foreign visitors, you never know who is who. Certainly when you are based in a city. When people are searching, for whatever reason, you never know if they are locals or visitors. Make sure they can contact you in an easy way by using the international format of your phone number. (don’t expect they will search for the country code themselves)
Ex. +41 (0)22-328.06.08 (This number is understandable for locals and visitors)
2. Show an accurate address
Normal no? Well several times I found business not giving the address of the entrance, but from the Head office, or forgot the number, etc. People are using GPS devices, so an accurate address gives less stress to your (future) clients. Make the life’s of your clients easy Don’t be afraid to add the country aswell, AND certainly the postcode (zip code)
3. Links to Social Media should open in another tab
Yes, because if you open your Twitter Account in the same window as your website, the client is leaving your website and who knows if your client loves your Twitter account. Add to your Links in the code target=”_blank” . This keeps your website open for the client, and it can have an influence on your statistics aswell.
4. Title Tags
Shoot your designer if he/she added Home or your company name. The Title Tags should be unique, should have keywords related to the page: Ex. Home doesn’t mean anything, all websites in the world have a Homepage :) So add the keywords people are looking for. You know your industry, so you know the vocabulary , give it to your designer and let him change it. Extra You can use Google Webmaster Tools to analyse your title tags, duplicates etc.
5. Mobile & Flash
Yes I know, many people wrote about this, but have you ever tried to watch your website on a mobile device? Many websites where created many years ago, so without mobile in the mind. Changing them now is cost and time consuming. But when your website is not adapted to mobile and you can’t see the video’s, animations, even the information. I am sure the visitors will not be clients Several tools are available to convert Flash to Youtube. I just hope your website doesn’t depends on Flash, like menu etc. This last tip is maybe the most expensive one of all previous ones, but certainly a must to think of it.
Many of you will laugh with this post, aswell as I laughed when me and my team analysed thousands of websites. For each tips we have found at least 10-15 websites.
The worst we found was a hotel chain with no Addresses of their 25 hotels, only + central reservation number and a text of 25 lines how to get there (and it was in Europe).
Check your website and change if needed, it will help. What other tips can you give other readers ?