Every Business Should Be Offering Gift Cards

Gift-Marketing2 (1)
Have you noticed that almost every big chain offers online Gift Cards?
Have you noticed that the smaller independents, be they retail stores, restaurants, or even hair salons, far too many don’t offer online gift cards?

Gift Cards make life easier for most of your customers, so why the smaller and medium companies don’t offer it? Is it ignorance for the shops owners? It isn’t a matter of economics as several free to very cheap solutions are available on the market.

Selling Gift Cards is not a casual consumer purchase, selling Gift Cards is a securing your future.
Research shows that customers who buy gift vouchers online, buys on average 6 a year. Why? Because it makes their (busy) life easy.
As bonus, you make 2 customers happy.

Always remember that consumer will be in your store, online or in person. You don’t want to miss a sale?
So if you want to make your clients happy, make their life easy.

If your business sends out newsletters, gift cards are a good way to leverage those newsletters. Good newsletters offers information about your product or service. With Gift Cards you can make your customers pay upfront. => ACTION

I own a local business, a spa, in every email I send out, every newsletter (any communication almost), I add a link to offer a Gift Card and we sell a lot more. The spa Turn Over went up with 23%

Do you offer Gift Cards? Le me know in the comments with a link to your online Gift Cards Website
If not and are interested, subscribe for free : https://GiftVoucherKiosk.com/subscribe.aspx

What is your excuse not to offer online Gift cards to your customers?

Why Betjeman & Barton in Switzerland decided to move to Gift Voucher Kiosk

Betjeman-Barton - Gift Vouchers
As Co-founder, I am happy to announce that Betjeman & Barton in Switzerland moved their Gift Cards 100% to our platform Gift Voucher Kiosk.

Betjeman & Barton have been tea merchants since 1919, the HQ is based in Paris. In Switzerland, it is distributed from Carouge / Geneva.
In Geneva/Carouge, they also have a nice tea shop. And of course many people visit the shop to buy a voucher to offer tea to their friends and family.

As many shops, follow up all gift vouchers, isn’t that easy. Certainly not on paper. And when you have a lot of people, finding all vouchers back fast is important.

When Mrs Veronique and I met the first time, we discussed the possibilities, she got an presentation how she can benefit from our platform and she signed.

The main reasons we gave her, and she thought are important for her business

  1. Free, No investment needed
  2. Easy use of the Gift Manager, so the staff concentrates on selling and client service
  3. Fraud prevention, we showed her how easy it was to verify a voucher was real
  4. Statistics, she had in 1 click a good overview of how many certificates where sold, how many where redeemed, when people bought the voucher etc. Transparency
  5. We take care of sending the vouchers by post is requested, even less workload for her staff

If you are interested on how our platform can help you increase sales and reduce workload
please visit. Https://giftvoucherkiosk.com/PartnerWelcome.aspx

Tea Giftvouchers of Betjeman & Barton

Small but effective tip for your emails

I get every day a lot of emails. Like most of us. In my case, most of the emails I receive on my phone as I am working between 2 companies and often on the road.

What strikes me the most is that, even many blog posts talks about the importance of mobile…, few companies don’t take care of mobile.
They send me an email with the contact information ,

My tip of the day: If you want your customers to be able to call you (as you add your phone number in your email signature), make it clickable.

In stead of adding 022 328 06 08, create a link <a href=”tel:0223280608″>022 328 06 08 </a>

Who of you are sure your Phone number is clickable?

WhatsApp for Business – A Case Study

WhatsApp for Business - Case Study
I came across several articles on WhatsApp and business, to stimulate the internal communication, to reduce costs etc. This story is a (personal) success story how to use WhatsApp in a local business

The business is a Spa in Geneva, but ca be any business in any city.

First we noticed 2 behaviours of our clients

  1. When our Business was in the Address book of the clients, those clients came back more often.
  2. Our clients couldn’t call us , because it was after 11, or during office hours and they didn’t want to share personal information with the colleagues.

Most of our clients had WhatsApp installed on their smartphone, so I started to ask them to add Our Spa into there address boo with my mobile number and told them they could use WhatsApp to make a reservation.

Results: Success We got many more reservations via WhatsApp then Facebook.

Reason of Success
1. Your clients are using WhatsApp regularly.
2. They get a confirmation if the reservation request arrived.
3. Instead of using an online reservation tool, with WhatsApp you still have a human interaction, which in case of a local business is very important.
4. You are in there adress book and WhatsApp friends list, you made the life of your clients so easy they don’t think of going to our competitor.

The downparts ?
I hear a lot that I am available 24h a day via this way, I say yes, because that 1 extra client I reply in the evening (instead of replying to my friends) I have 1 client extra, the competitor 1 client less and the client is happy.

What if you get 100 request, I reply: as a local business I wish and congratulations.

Small side note: When I get a WahtsApp message very late and I reply only in the morning, the clients are still happy, they understand.

Conclusion
When you have a local business and you work with a reservation system like our spa, a restaurant, a hairdresser, a bespoke clothing company,… WhatsApp is a perfect marketing tool to keep you clients coming back to <our business

Are you using WhatsApp for your clients? How do you use WhatsApp for your business?

Why did 734 companies and maybe your competitor signed up …. and what does it mean for you

Yes, 734 companies signed up worldwide within the last 4 months and the reason is simple. They get extra paying clients = more turn over.
we have 1 product = Selling Gift Certificates and we made it very simple for you as a business.

Why can’t you see all the companies on our website?
Our solution is in the first place a platform which allows you, in a very simple way, to offer gift vouchers on your website, web shop, blog,… we work in the background.
Once we have enough shops in 1 city, we open a local kiosk for the public.

How much does it cost to use your platform?
Use of the platform is free. No investment needed. We even integrate the link on your website for free if you don’t have your IT partner available.
Only when we sell gift vouchers and the payment happens via us, we take a commission between 0% and 10% max.

How do we differentiate from deal websites?
No reductions need to be given. (Groupon asks min 50%)
No minimum vouchers needs to be sold.
You get paid out everyday, every voucher.
You get access to clients information. They are your clients.
You can cancel the collaboration at any time.
Deal websites are a one off deal, we work on the long stable term.

Are you interested to start increasing your revenue?
Subscribe now for free:

You don’t have time to create (another) profile?
Just reply I am interested and we create your profile. We do the work. Then you just have to approve and it is done.
We prefer you take care of the customers and we take care of the boring technical part.

I hope your company will join the next 734 subscribers on our platform.

Do you any questions, don’t hesitate to ask!