Frederik Van Lierde

Creator / Founder of Gift Voucher Kiosk + WandrCard



3 Challenges local businesses faces + Solutions

Shopkeeper smiling by storefront with open sign Shopkeeper smiling by storefront with open sign

When you walk around you still see many local business which is good news. But sad but true, many disappear. Those local business faces serious challenge to keep growing and in some cases surviving.

The world is disrupted, look at Airbnb, Uber, but also and Groupon and many more.
You noticed, I wrote famous name, all online business related to psychical businesses.
– Airbnb can’t survive without rooms
– Uber can’t survive today without car owners
– Booking doesn’t have a business without hotels

The world of business is already disrupted, so how can local business survive and even better how can they grown

Challenge 1: Customers
92% of the (future) customers are using the internet to search for services and products they want to acquire offline. The challenge for the local business is to be seen and found in the huge ocean of information Internet (Google, Bing, Yahoo) offers.

Challenge 2: Customers
Yes again customers. Many local business owners I met and due my business I meet a lot of them on a daily base, they think first themselves, their business and then their customers. You should revers it.
I saw to many business owners taking care of business cards and only their clients wanted was more flexible hours to pick up the products.
Your customers are the only reason you run your own business.
If you adapt your business to customers needs, you win easily from your competitors.
Ex. in one of my local businesses, we started to use WhatsApp to accept bookings => 6% of clients ore using it and became very loyal, as WhatsApp was the tool of communication they use all the time.

Challenge 3: Budget
I know, as a small local business you can’t compete with the big local retailers or online retailers. They just have much more money. But 1 thing which is not expensive is Creative copying.
Don’t be against big retailers, visit them and see what they do, how they do it, and ask yourself why they do it

Ex. On your website blog, when you promote a product, why not add manually “What other clients also bought” and add 3 links to 3 other products you offer

Some other solutions
At Gift Voucher Kiosk, we offer a solution to offer gift voucher online on your blog, Facebook page and website. Check out the retailers they all offer Gift cards and places them everywhere. Where do you promote your gift vouchers?

At Gift Voucher Kiosk, we strongly believe that local business should have access to idea for the bigger players and make their business grown!

A New #Startup for the Wellness and Yoga Businesses – Sign up now

Spa hotels, yoga retreats, yoga teachers, Urban spa, organic restaurants, who ever is related to the health and wellness business , this is a call for you.

Whether you already work with any booking websites or not, WandrCard is very different from everything what’s out there:

  • We use the information available on your website to create a beautiful profile of your retreat or hotel at WandrCard website
  • We work with you to develop a selection of offers that yogis and wellness travellers will love
  • Travellers browse retreats and offers available on our website and then they book the stay with you directly – you do not need to change a thing in your booking system
  • We do not charge you anything. Yes, that’s right: you keep all the revenue


What’s in it for us?

We believe wellness trips should be a rewarding experience and we work with you to offer travellers this little extra that will make their trips even more exciting! We charge our customers £79 a year and we believe you should keep all your revenue. We also give travellers an opportunity to donate £1 off their WandrCard fee to the charities you work with.

We are about to go live and we would love you to be one of the first partners to squeeze the opportunity. Apply here to become our partner and get in touch by emailing us here if you have any questions!

Apply now

What makes our company successfull andyours as well

Be accessible for your customers

As mentioned in previous posts, I also own a local spa.  While deciding about the future of the this spa, I am talking to people who like to take over. (Selling the spa is only 1 possibility).

I welcomed several people with some interest and I get always the same question
What makes your company successful”

Their are many reasons, one of them is having a good staff.
Of course, I would be very stupid to think my spa has the best staff in the city.  Many other places have good staff as well, so I needed to give a better list.
I talked to our clients asking them why, except from the service, they came to us.

These are the reasons they gave me

  • Flexible opening hours
    We found a way that allow us to stay open 24/7. Think different and find ways to be accessible to your customers when they don’t work.  Clients are the core of your business, clients generates your profit, they also work.
  • We speak English
    In an international city like Geneva, they are many expats and they don’t speak fluently the French language. By speaking several languages, we captured the clients and their friends / family.
  • We pick up the phone and answer emails.
    Many beauty institutes and spa, when you call during the day, you get an answering machine and if you get someone on the phone, you have to wait several days, weeks to get an appointment. At our place, we pick up the phone , even after 7pm. We get maximum a few phone calls in the evening, but those clients are very happy they have their appointment.
    No excuses, if you can be on Facebook or watch TV, you can reply to your clients as well.

Tips for local business and also startups
Try to understand your clients, they also have a family, a business , long office hours, they also have a lot of things to do.
Make their life easy and you grown your business fast as you don’t give them a reason to search for your competitors.

Don’t forget, Customers are the core of your business and when you understand that, you have an ingredient to make your company successful

To work with a startup or not to work with a startup

To work with a starup or not to work with a startup

If you are a startup, or if you run a business, this article could be for your interest.
Myself, I am lucky to have a local business and an online business and the last weeks I noticed something in the behaviour of businesses.

As a local business, I get regular startups to bring me their latest coolest idea, and often I am very sceptic.  Via my online business, we get the same reactions from local businesses we visit.

Now, our online business in around 1 year old and we start signing up partners (local businesses) who we targeted many months ago.   So I wanted to find out why.

The only reply that those partners was that we keep persevere in our promotion. We kept going.

Going back to my local business, why did I say in most of the cases No ?  Because they simply didn’t show me they were sustainable and I don’t want to loose time (and certainly not money) trying new tools.
Like, the sales person who came to visit me, doesn’t work for the company any more after 10 months etc.

Tips for startups

Don’t present yourself as a startup, proof you are already well tested and you are sustainable.
When you put sales people on the street, and after 1 year the email address is not working , that is for me, and for many businesses, a red flag NOT to work with you.
At least keep all email addresses and phone numbers open.

Your future B2B clients have their own bills to pay, to grown their own business, not to be enthusiastic about your idea.

Tips for Businesses to work with startups

Check time to see if they are sustainable, you can easily wait and follow up monthly how their business is growing.
Keep contact with then and check if they keep pushing.
When they do, and you feel they are sustainable, go for it, often startups have great ideas.

How do you stand to work with startups?
I know startups have difficulties to have traction , but how do you see startups with another idea come to you as local business. How do you react?

Startups, how do you tackle local businesses?
Did you notice the same patron in your startup`?

Fastest growing massage chain joins Gift Voucher Kiosk #Rotterdam

Qo Qo Masage - Gift Voucher Kiosk

From today on, you can buy your giftvoucher for QoQo Massage, Rotterdam’s fastest growing massage salon on Gift Voucher Kiosk.

QoQo Massage offers to its client’s high quality massage services, including Relaxmassage, Sportmassage, Pregnancy and Baby massage and many more!

QoQo Massage

What made them decide to collaborate with us?

  • Free Subscription
  • Contract can be cancelled instantly
  • They have access to all the client information
  • The commission is very low, the idea is that both of us makes a profit out of this collaboration
  • Because we offer a solution and profit for our partners
  • We are the opposite of Groupon

Lets see how many vouchers we can sell for them!

Qo Qo Massage Team

You like to find out how our service fits your needs?

Restaurants & Gift Vouchers – a great opportunity

Café Des Sources Offering Gift Vouchers in there restaurants as a new innovative way to get more clients

Wondering how Gift Vouchers could be of use to your restaurant? Did you know that restaurant gift cards are the third most popular type of online gift cards among consumers buying online?

More and more restaurants are turning to selling gift vouchers through online platforms to grow their revenue.


As a restaurant owner, the standard marketing options open to you are mostly print-based: local newspapers, specialised press, restaurant guides etc. Often it is hard to gauge the real return of your marketing investment.

Alternatively, you can work with Groupon (or other local Groupon clones) and offer significant discounts to bring in more clients, which will give you more exposure but at a high cost.

A new solution is to offer Gift Cards to generate more sales, profit and When people love your restaurant, they will talk about it and share their enthusiasm. This enthusiasm is the best type of publicity. This is where Facebook, Yelp, Foursquare etc. come in. However, it is still hard to translate online coverage into new customers actually engaging with your business.

Now imagine if a customer who has enjoyed your restaurant decided to send EUR 20 to a best friend to try out your restaurant for her birthday. The friend will visit your restaurant, have a good time and likely spend more than the EUR 20 value of the gift card.

Many people find Gift Vouchers a perfect alternative to buying a gift. By offering service, your clients will be happy and have less stress the next time they need a gift voucher for a Birthday, Mothers’ day, Christmas, Thanksgiving or even a wedding. At the same time, you benefit by having increased your sales.


Setting up a system to offer Gift Vouchers poses some technical challenges:

  • You need a clear online template on your website
  • You need to make sure all transactions are secured (via Visa,Amex, PayPal, etc.)
  • You need a reliable, fast and client-friendly follow up system, to make sure the client has paid, that the voucher has been sent, etc.
  • You need a Fraud Detection & Prevention system, from Credit Card fraud to Voucher Security

Alternatively, you can subscribe for free on Gift Voucher Kiosk and copy 1 simple link on to your website. No technical knowledge is needed, while security, easy follow up, insights and much more are all included.

With Gift Voucher Kiosk you can sell your gift vouchers online and increase revenue in an easy and secure way

Find out more


3 years ago, I bought a local business, a Spa in Geneva (Switzerland). My life changed completely as before I was a consultant offering my services to banks, international companies, governments and organisations.
Buying a local business is different and one of the main reasons why it is different is local business don’t have budget and time

After 3 years, we doubled+ the Profit and doubled the Turn Over of the spa and I will tell you my “secrets” how I grown my business without budget and with easy tools, as well I will provide mostly free solutions you can implement instantly to your business.

Like in books, I want to thank my wife, Maria Timonina to give me this opportunity to make it work and be away from home a lot and coming home late and to my kids, Maxim and Alexander I hope you choose your own life but when you go into business, I hope this posts will let you continue instead of inventing the wheel again. To all my friends who gave me inspiration especially Selim Evin, Alex Ouziel and Bart Pycke.

Please subscribe to this blog to get an email when a new Secret tip or tool is added to “The Secret Tips & Tools to Changed My Business”

The most common mistake to avoid related to Gift Cards

Orginal post on Gift Voucher Kiosk

We talked to thousands of merchants all over the world as we are promoting our gift card (free) solution.
Of course, we are analyzing and listening to those merchants and we discovered that far too many business owners see Gift cards as a simple alternative to paper gift certificates. Most of them invested in a cloed loop Gift Card system and end up very dissapointed and don’t push their Gift Card program.

We also found out that those merchants have nothing in store that would alert customers that they have a gift card program, they don’t promote their gift card system in connection with any other form of communicating like newsetters, direct mailings, newspaper ads, ect.. they don’t make gift cards part of the company culture.

It is no coincidence that all mayor big players incorporate gift cards into every aspect of their business. They make Gift cards part of every marketing campaign and make sure in-store it is visible. It is part of their company culture and this is why gift cards are one of their more successful and cost-effective customers acquisition and retention tools.

5 Ideas to promote your gift cards and acquire more clients

  • Direct Email Include always a link to to offer a gift voucher in your direct email with a client (also in replies)
  • Website Make sure a link to offer a gift voucher is well present (on top93% of consumers said they intend to purchase Gift Cards within the next year) of the website. We see to often a link at the bottom of the website but Gift Cards generate sales and new clients, why would you hide it?
  • Window You store isn’t open 24h a day and your customers don’t always have time to enter your store, so make sure you add publicity on the window so people know you offer gift vouchers online
  • Waiting room, Dressing room, Cash registry, Toilets Every place in your store, spa, restaurant,… where people have to wait, make sure they see that guide them to your Gift Cards
  • Social Media: Why not regularly promote your Gift cards via Twitter Facebook, instagram, Google+….. Make sure in the About on Facebook you add a link to offer Gift Certificates


  • Studies shows that people actually spend 30% more when using a Gift card, this is known as uplift (or up selling)
  • 93% of consumers said they intend to purchase Gift Cards within the next year
  • Birthdays and Winter Holidays are the top occasions for Gift Card giving
  • What is your excuse not to push Gift Cards more?
    Have a look at for more details on how we can help you. We offer a solution where we only take a very small commission when you sold gift vouchers. (Yes very small, we don’t talk about 25% r 50% or more, but much less, we are not Groupon)

    6 most asked questions + answers (related to Gift cards and Gift Voucher Kiosk platform)

    As we often saw the same questions coming back related to our Gift Voucher Kiosk platform, we decided to create a small recap.
    (For all of you who signed up already, sorry for the double information)

    Q1: Do you send out a gift voucher on our behalf branded with our logo etc?
    Yes, we brand the gift voucher on your behalf, with your logo, your conditions, your address etc.
    At any moment you can update your images, logo, etc.

    Q2: Do you sell our packages for example in your website for the same price as we would sell in ours? Or you work like the other companies selling for a discounted price?
    ​We sell at the same price. If a product / service costs €100, we sell at €100
    We are not like Groupon, or other deal websites.​ We ask no reduction, no minimum number of vouchers.
    ​We are selling vouchers like you would sell at your counter

    Q3: When do we get paid out?
    In Ireland we pay out instantly within the 48h (Other countries when the client redeems the voucher.)
    ​For accountancy reasons, you can decide to get paid out daily, weekly, or monthly.
    Some partners ​don’t want to get small amounts on the account , so we group for them. What is easiest and best for you.

    ​Q4: How do we know when a voucher is sold?
    When we sell a voucher of your business, you get immediately an email, you have real time access on your Dashboard as well.​
    When we pay out the vouchers, you also gets an email with the details.

    ​Q5: Do we have access to the voucher information, like who bought the voucher, we will receives the voucher etc.?
    Yes, our philosophy is that they are your clients. So you will have access to their email address, name, buyer, recipients, ……​

    ​Q6: How are you marketeer our gift voucher in your kiosk?
    We have several ways to promote our Kiosk to people in and around Dublin, Online and Offline.
    To see how we are growing in Dublin:


    You ​Still ​have questions, ask them here or email us : or SUBSCRIBE >>

    Every Business Should Be Offering Gift Cards

    Gift-Marketing2 (1)
    Have you noticed that almost every big chain offers online Gift Cards?
    Have you noticed that the smaller independents, be they retail stores, restaurants, or even hair salons, far too many don’t offer online gift cards?

    Gift Cards make life easier for most of your customers, so why the smaller and medium companies don’t offer it? Is it ignorance for the shops owners? It isn’t a matter of economics as several free to very cheap solutions are available on the market.

    Selling Gift Cards is not a casual consumer purchase, selling Gift Cards is a securing your future.
    Research shows that customers who buy gift vouchers online, buys on average 6 a year. Why? Because it makes their (busy) life easy.
    As bonus, you make 2 customers happy.

    Always remember that consumer will be in your store, online or in person. You don’t want to miss a sale?
    So if you want to make your clients happy, make their life easy.

    If your business sends out newsletters, gift cards are a good way to leverage those newsletters. Good newsletters offers information about your product or service. With Gift Cards you can make your customers pay upfront. => ACTION

    I own a local business, a spa, in every email I send out, every newsletter (any communication almost), I add a link to offer a Gift Card and we sell a lot more. The spa Turn Over went up with 23%

    Do you offer Gift Cards? Le me know in the comments with a link to your online Gift Cards Website
    If not and are interested, subscribe for free :

    What is your excuse not to offer online Gift cards to your customers?

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