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Frederik Van Lierde

Creator / Founder of Gift Voucher Kiosk

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marketing

Restaurants & Gift Vouchers – a great opportunity

Café Des Sources Offering Gift Vouchers in there restaurants as a new innovative way to get more clients

Wondering how Gift Vouchers could be of use to your restaurant? Did you know that restaurant gift cards are the third most popular type of online gift cards among consumers buying online?

More and more restaurants are turning to selling gift vouchers through online platforms to grow their revenue.

A GREAT OPPORTUNITY FOR RESTAURANT OWNERS.

As a restaurant owner, the standard marketing options open to you are mostly print-based: local newspapers, specialised press, restaurant guides etc. Often it is hard to gauge the real return of your marketing investment.

Alternatively, you can work with Groupon (or other local Groupon clones) and offer significant discounts to bring in more clients, which will give you more exposure but at a high cost.

A new solution is to offer Gift Cards to generate more sales, profit and When people love your restaurant, they will talk about it and share their enthusiasm. This enthusiasm is the best type of publicity. This is where Facebook, Yelp, Foursquare etc. come in. However, it is still hard to translate online coverage into new customers actually engaging with your business.

Now imagine if a customer who has enjoyed your restaurant decided to send EUR 20 to a best friend to try out your restaurant for her birthday. The friend will visit your restaurant, have a good time and likely spend more than the EUR 20 value of the gift card.

Many people find Gift Vouchers a perfect alternative to buying a gift. By offering service, your clients will be happy and have less stress the next time they need a gift voucher for a Birthday, Mothers’ day, Christmas, Thanksgiving or even a wedding. At the same time, you benefit by having increased your sales.

HOW DIFFICULT IS IT TO OFFER GIFT VOUCHERS?

Setting up a system to offer Gift Vouchers poses some technical challenges:

  • You need a clear online template on your website
  • You need to make sure all transactions are secured (via Visa,Amex, PayPal, etc.)
  • You need a reliable, fast and client-friendly follow up system, to make sure the client has paid, that the voucher has been sent, etc.
  • You need a Fraud Detection & Prevention system, from Credit Card fraud to Voucher Security

Alternatively, you can subscribe for free on Gift Voucher Kiosk and copy 1 simple link on to your website. No technical knowledge is needed, while security, easy follow up, insights and much more are all included.

With Gift Voucher Kiosk you can sell your gift vouchers online and increase revenue in an easy and secure way

Find out more

Introduction

3 years ago, I bought a local business, a Spa in Geneva (Switzerland). My life changed completely as before I was a consultant offering my services to banks, international companies, governments and organisations.
Buying a local business is different and one of the main reasons why it is different is local business don’t have budget and time

After 3 years, we doubled+ the Profit and doubled the Turn Over of the spa and I will tell you my “secrets” how I grown my business without budget and with easy tools, as well I will provide mostly free solutions you can implement instantly to your business.

Like in books, I want to thank my wife, Maria Timonina to give me this opportunity to make it work and be away from home a lot and coming home late and to my kids, Maxim and Alexander I hope you choose your own life but when you go into business, I hope this posts will let you continue instead of inventing the wheel again. To all my friends who gave me inspiration especially Selim Evin, Alex Ouziel and Bart Pycke.

Please subscribe to this blog to get an email when a new Secret tip or tool is added to “The Secret Tips & Tools to Changed My Business”

The most common mistake to avoid related to Gift Cards

Orginal post on Gift Voucher Kiosk

We talked to thousands of merchants all over the world as we are promoting our gift card (free) solution.
Of course, we are analyzing and listening to those merchants and we discovered that far too many business owners see Gift cards as a simple alternative to paper gift certificates. Most of them invested in a cloed loop Gift Card system and end up very dissapointed and don’t push their Gift Card program.

We also found out that those merchants have nothing in store that would alert customers that they have a gift card program, they don’t promote their gift card system in connection with any other form of communicating like newsetters, direct mailings, newspaper ads, ect.. they don’t make gift cards part of the company culture.

It is no coincidence that all mayor big players incorporate gift cards into every aspect of their business. They make Gift cards part of every marketing campaign and make sure in-store it is visible. It is part of their company culture and this is why gift cards are one of their more successful and cost-effective customers acquisition and retention tools.

5 Ideas to promote your gift cards and acquire more clients

  • Direct Email Include always a link to to offer a gift voucher in your direct email with a client (also in replies)
  • Website Make sure a link to offer a gift voucher is well present (on top93% of consumers said they intend to purchase Gift Cards within the next year) of the website. We see to often a link at the bottom of the website but Gift Cards generate sales and new clients, why would you hide it?
  • Window You store isn’t open 24h a day and your customers don’t always have time to enter your store, so make sure you add publicity on the window so people know you offer gift vouchers online
  • Waiting room, Dressing room, Cash registry, Toilets Every place in your store, spa, restaurant,… where people have to wait, make sure they see that guide them to your Gift Cards
  • Social Media: Why not regularly promote your Gift cards via Twitter Facebook, instagram, Google+….. Make sure in the About on Facebook you add a link to offer Gift Certificates

Assumptions

  • Studies shows that people actually spend 30% more when using a Gift card, this is known as uplift (or up selling)
  • 93% of consumers said they intend to purchase Gift Cards within the next year
  • Birthdays and Winter Holidays are the top occasions for Gift Card giving
  • What is your excuse not to push Gift Cards more?
    Have a look at https://Giftvoucherkiosk.com/partnerwelcome.aspx for more details on how we can help you. We offer a solution where we only take a very small commission when you sold gift vouchers. (Yes very small, we don’t talk about 25% r 50% or more, but much less, we are not Groupon)

    6 most asked questions + answers (related to Gift cards and Gift Voucher Kiosk platform)

    As we often saw the same questions coming back related to our Gift Voucher Kiosk platform, we decided to create a small recap.
    (For all of you who signed up already, sorry for the double information)

    Q1: Do you send out a gift voucher on our behalf branded with our logo etc?
    Yes, we brand the gift voucher on your behalf, with your logo, your conditions, your address etc.
    At any moment you can update your images, logo, etc.
    Ex. https://giftvoucherkiosk.com/giftvoucherprint.aspx?token=a088a5c8-66f3-4d6c-a400-85c8436f68e7

    Q2: Do you sell our packages for example in your website for the same price as we would sell in ours? Or you work like the other companies selling for a discounted price?
    ​We sell at the same price. If a product / service costs €100, we sell at €100
    We are not like Groupon, or other deal websites.​ We ask no reduction, no minimum number of vouchers.
    ​We are selling vouchers like you would sell at your counter

    Q3: When do we get paid out?
    In Ireland we pay out instantly within the 48h (Other countries when the client redeems the voucher.)
    ​For accountancy reasons, you can decide to get paid out daily, weekly, or monthly.
    Some partners ​don’t want to get small amounts on the account , so we group for them. What is easiest and best for you.

    ​Q4: How do we know when a voucher is sold?
    When we sell a voucher of your business, you get immediately an email, you have real time access on your Dashboard as well.​
    When we pay out the vouchers, you also gets an email with the details.

    ​Q5: Do we have access to the voucher information, like who bought the voucher, we will receives the voucher etc.?
    Yes, our philosophy is that they are your clients. So you will have access to their email address, name, buyer, recipients, ……​

    ​Q6: How are you marketeer our gift voucher in your kiosk?
    We have several ways to promote our Kiosk to people in and around Dublin, Online and Offline.
    To see how we are growing in Dublin:
    https://giftvoucherkiosk.com/kiosk-insights.aspx?kiosk=9

    ​​

    You ​Still ​have questions, ask them here or email us : helpdek@giftvoucherkiosk.com or SUBSCRIBE >>

    Every Business Should Be Offering Gift Cards

    Gift-Marketing2 (1)
    Have you noticed that almost every big chain offers online Gift Cards?
    Have you noticed that the smaller independents, be they retail stores, restaurants, or even hair salons, far too many don’t offer online gift cards?

    Gift Cards make life easier for most of your customers, so why the smaller and medium companies don’t offer it? Is it ignorance for the shops owners? It isn’t a matter of economics as several free to very cheap solutions are available on the market.

    Selling Gift Cards is not a casual consumer purchase, selling Gift Cards is a securing your future.
    Research shows that customers who buy gift vouchers online, buys on average 6 a year. Why? Because it makes their (busy) life easy.
    As bonus, you make 2 customers happy.

    Always remember that consumer will be in your store, online or in person. You don’t want to miss a sale?
    So if you want to make your clients happy, make their life easy.

    If your business sends out newsletters, gift cards are a good way to leverage those newsletters. Good newsletters offers information about your product or service. With Gift Cards you can make your customers pay upfront. => ACTION

    I own a local business, a spa, in every email I send out, every newsletter (any communication almost), I add a link to offer a Gift Card and we sell a lot more. The spa Turn Over went up with 23%

    Do you offer Gift Cards? Le me know in the comments with a link to your online Gift Cards Website
    If not and are interested, subscribe for free : https://GiftVoucherKiosk.com/subscribe.aspx

    What is your excuse not to offer online Gift cards to your customers?

    Why Online Shoppers leave without paying

    Why Betjeman & Barton in Switzerland decided to move to Gift Voucher Kiosk

    Betjeman-Barton - Gift Vouchers
    As Co-founder, I am happy to announce that Betjeman & Barton in Switzerland moved their Gift Cards 100% to our platform Gift Voucher Kiosk.

    Betjeman & Barton have been tea merchants since 1919, the HQ is based in Paris. In Switzerland, it is distributed from Carouge / Geneva.
    In Geneva/Carouge, they also have a nice tea shop. And of course many people visit the shop to buy a voucher to offer tea to their friends and family.

    As many shops, follow up all gift vouchers, isn’t that easy. Certainly not on paper. And when you have a lot of people, finding all vouchers back fast is important.

    When Mrs Veronique and I met the first time, we discussed the possibilities, she got an presentation how she can benefit from our platform and she signed.

    The main reasons we gave her, and she thought are important for her business

    1. Free, No investment needed
    2. Easy use of the Gift Manager, so the staff concentrates on selling and client service
    3. Fraud prevention, we showed her how easy it was to verify a voucher was real
    4. Statistics, she had in 1 click a good overview of how many certificates where sold, how many where redeemed, when people bought the voucher etc. Transparency
    5. We take care of sending the vouchers by post is requested, even less workload for her staff

    If you are interested on how our platform can help you increase sales and reduce workload
    please visit. Https://giftvoucherkiosk.com/PartnerWelcome.aspx

    Tea Giftvouchers of Betjeman & Barton

    Small but effective tip for your emails

    I get every day a lot of emails. Like most of us. In my case, most of the emails I receive on my phone as I am working between 2 companies and often on the road.

    What strikes me the most is that, even many blog posts talks about the importance of mobile…, few companies don’t take care of mobile.
    They send me an email with the contact information ,

    My tip of the day: If you want your customers to be able to call you (as you add your phone number in your email signature), make it clickable.

    In stead of adding 022 328 06 08, create a link <a href=”tel:0223280608″>022 328 06 08 </a>

    Who of you are sure your Phone number is clickable?

    WhatsApp for Business – A Case Study

    WhatsApp for Business - Case Study
    I came across several articles on WhatsApp and business, to stimulate the internal communication, to reduce costs etc. This story is a (personal) success story how to use WhatsApp in a local business

    The business is a Spa in Geneva, but ca be any business in any city.

    First we noticed 2 behaviours of our clients

    1. When our Business was in the Address book of the clients, those clients came back more often.
    2. Our clients couldn’t call us , because it was after 11, or during office hours and they didn’t want to share personal information with the colleagues.

    Most of our clients had WhatsApp installed on their smartphone, so I started to ask them to add Our Spa into there address boo with my mobile number and told them they could use WhatsApp to make a reservation.

    Results: Success We got many more reservations via WhatsApp then Facebook.

    Reason of Success
    1. Your clients are using WhatsApp regularly.
    2. They get a confirmation if the reservation request arrived.
    3. Instead of using an online reservation tool, with WhatsApp you still have a human interaction, which in case of a local business is very important.
    4. You are in there adress book and WhatsApp friends list, you made the life of your clients so easy they don’t think of going to our competitor.

    The downparts ?
    I hear a lot that I am available 24h a day via this way, I say yes, because that 1 extra client I reply in the evening (instead of replying to my friends) I have 1 client extra, the competitor 1 client less and the client is happy.

    What if you get 100 request, I reply: as a local business I wish and congratulations.

    Small side note: When I get a WahtsApp message very late and I reply only in the morning, the clients are still happy, they understand.

    Conclusion
    When you have a local business and you work with a reservation system like our spa, a restaurant, a hairdresser, a bespoke clothing company,… WhatsApp is a perfect marketing tool to keep you clients coming back to <our business

    Are you using WhatsApp for your clients? How do you use WhatsApp for your business?

    Why did 734 companies and maybe your competitor signed up …. and what does it mean for you

    Yes, 734 companies signed up worldwide within the last 4 months and the reason is simple. They get extra paying clients = more turn over.
    we have 1 product = Selling Gift Certificates and we made it very simple for you as a business.

    Why can’t you see all the companies on our website?
    Our solution is in the first place a platform which allows you, in a very simple way, to offer gift vouchers on your website, web shop, blog,… we work in the background.
    Once we have enough shops in 1 city, we open a local kiosk for the public.

    How much does it cost to use your platform?
    Use of the platform is free. No investment needed. We even integrate the link on your website for free if you don’t have your IT partner available.
    Only when we sell gift vouchers and the payment happens via us, we take a commission between 0% and 10% max.

    How do we differentiate from deal websites?
    No reductions need to be given. (Groupon asks min 50%)
    No minimum vouchers needs to be sold.
    You get paid out everyday, every voucher.
    You get access to clients information. They are your clients.
    You can cancel the collaboration at any time.
    Deal websites are a one off deal, we work on the long stable term.

    Are you interested to start increasing your revenue?
    Subscribe now for free:

    You don’t have time to create (another) profile?
    Just reply I am interested and we create your profile. We do the work. Then you just have to approve and it is done.
    We prefer you take care of the customers and we take care of the boring technical part.

    I hope your company will join the next 734 subscribers on our platform.

    Do you any questions, don’t hesitate to ask!

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