Gift cards are benefical for consumers and for you as business owner.
Why do people offer gift cards?
First, people do offer gift cards because they love to give something the recipient loves. A gift card makes this simple.
Second, people do offer gift cards, when they can buy it online. No traffic jams, no waiting list, no trouble finding parking places etc.
Third, this is what we saw in our statistics of Gift Voucher Kiosk, people offer gift cards to their friends and family from abroad. Like expats.
There is no way they come to your business personally due the distance. And sending a gift is expensive and trouble. Will it arrive, if so, will it be broken etc…
How to promote and use the power of gift cards?
OUT of STOCK GIFT CARDS
When you sell a popular product or service, when this product or service is out of stock, create a gift card display for this item.
When clients enter your store, and they find out the article is sold out, you can persuade them to buy a gift voucher.
In case you have a date when the article will arrive again, let them know
OCCASION SPECIFIC GIFT CARDS
This is an easy one, and I do hope you already implement this. Gift Cards for Christmas, St Valentine.
Send out emails to your existing clients 1 week before the special occasion to remember them.
Add displays in your restaurant, upfront and explain t your guests they can offer a St Valentine dinner from there phone or sofa.
Let us know how those 2 ideas worked for you.
In case you don’t offer Gift Voucher Online yet, check out Gift Voucher Kiosk