We are creating a platform, that facilitates the sales of Gift Vouchers Online for Smaller Businesses.
The reason why we created this platform is simple. Small business often don’t have the technical knowledge to offer this. And they shouldn’t have it, they should take care of their clients.
Ofcoure they can ask an IT company to setup the online form, the payments, and then a system to follow-up. All this comes at a price, meaning an investment.
Paypal has a solution for Gift Vouchers, but it takes some knowledge to create the link and afterwards to transfer to you account. It is all do-able but Small Businesses wants something easy and clear and understandable.
The issue with our platform:
We need to accept Credit Card payments for others and now Visa and MasterCard on0t like this, they don’t want to work like this. The risk is to high for charge backs.
Charge back can be issued up to 1 year after buying online. (even most off our partner have a max. validity of 6 months). So the risk is high?
Also I could sell the vouchers and then run away with the money they told me, this is the base of criminal activity and I would end up in a prison instead of growing the business worldwide and end up at a white beach.
This bocks a lot off e-commerce platforms where the turn-over for 1 partner is low (spa or restaurants don’t sell 1 voucher a day). But with the platform, we sell several vouchers a day (from different partners).
The small business can sell vouchers as well and then stop the business after taking all the money
I have a small business and we sold for > 20.000 CHF / year on Gift Vouchers, never we had 1 Charge back.
Our solution is simple, we will use the good old PayPal, yes, they allow it.
Meanwhile we will look for a good direct partner met Visa and MasterCard and if needed we will move the company out off Switzerland to a country that is e-commerce friendly. But first the launch
PS I asked them how BuyClub or Groupon or Hotel Booking Websites could be accepted, as they also sell air, sell vouchers, sell things not belonging to them.
Did you have any issues in your country to accept Credit Cards Payments for third parties or do you use PayPal as well?
Online Gift Vouchers is a great way to increase sales, the main reason is you make the life of your clients simple.
Many of your clients are working people, so they have to run during lunch breaks or after works to your shop/business and hopefully your are not busy or hopefully you are still open. Don’t forget, in many countries in Europe, many shops closes between 18:00 and 19:00. (For American and Moscow friends this looks mad but it is the truth, Even in Switzerland there was a referendum about more flexible hours or not.)
So when you offer Gift Voucher Online, your clients can buy the voucher online during office hours or you afterwork late at night when the kids are in bed. No stress, but you have captured the client, wait 2 clients happy, the person who offers the voucher and the person who receives the voucher ;)
Adding Online Payments can be a Pain the Ass
Yes, it is not just offering a form to fill in, it is about the Privacy, The Terms and Conditions, the Secure Payments, the follow up, sending by email or by post etc.
Several services online offers easier solution, here are a few:
Gift Voucher Kiosk (https://giftvoucherkiosk.com)
In my point of view, the best solution, no setup fees, an interesting % on the sales, including all transaction fees and sending costs of the vouchers. A lot of statistics and a tool to follow up the vouchers.
They also combine the service with a online Kiosk , an App etc.
The Gift Card Cave (http://www.thegiftcardcafe.com)
Has an initial setup fee + and only in limited countries like US and Canada. (Starting from $23.95 per month)
Expensive Setup and a minimum monthly fee. With this service you get the money directly to your account but the cost is very high.
Setup-fee is $499. This is because they don’t centraize but really create a version for you. Like the creation of your website.
Everyone knows PayPal, if you are in a Paypal friendly country and your clients are happy to use PayPal, it is a good choice
Setup is free, you need to find your way on the PayPal website which isn’t easy, but it works.
In case you have other ideas, let me know, I check them and add them to the list.