Small but effective tip for your emails

I get every day a lot of emails. Like most of us. In my case, most of the emails I receive on my phone as I am working between 2 companies and often on the road.

What strikes me the most is that, even many blog posts talks about the importance of mobile…, few companies don’t take care of mobile.
They send me an email with the contact information ,

My tip of the day: If you want your customers to be able to call you (as you add your phone number in your email signature), make it clickable.

In stead of adding 022 328 06 08, create a link <a href=”tel:0223280608″>022 328 06 08 </a>

Who of you are sure your Phone number is clickable?

WhatsApp for Business – A Case Study

WhatsApp for Business - Case Study
I came across several articles on WhatsApp and business, to stimulate the internal communication, to reduce costs etc. This story is a (personal) success story how to use WhatsApp in a local business

The business is a Spa in Geneva, but ca be any business in any city.

First we noticed 2 behaviours of our clients

  1. When our Business was in the Address book of the clients, those clients came back more often.
  2. Our clients couldn’t call us , because it was after 11, or during office hours and they didn’t want to share personal information with the colleagues.

Most of our clients had WhatsApp installed on their smartphone, so I started to ask them to add Our Spa into there address boo with my mobile number and told them they could use WhatsApp to make a reservation.

Results: Success We got many more reservations via WhatsApp then Facebook.

Reason of Success
1. Your clients are using WhatsApp regularly.
2. They get a confirmation if the reservation request arrived.
3. Instead of using an online reservation tool, with WhatsApp you still have a human interaction, which in case of a local business is very important.
4. You are in there adress book and WhatsApp friends list, you made the life of your clients so easy they don’t think of going to our competitor.

The downparts ?
I hear a lot that I am available 24h a day via this way, I say yes, because that 1 extra client I reply in the evening (instead of replying to my friends) I have 1 client extra, the competitor 1 client less and the client is happy.

What if you get 100 request, I reply: as a local business I wish and congratulations.

Small side note: When I get a WahtsApp message very late and I reply only in the morning, the clients are still happy, they understand.

When you have a local business and you work with a reservation system like our spa, a restaurant, a hairdresser, a bespoke clothing company,… WhatsApp is a perfect marketing tool to keep you clients coming back to <our business

Are you using WhatsApp for your clients? How do you use WhatsApp for your business?

Worst case scenario working together and 5 promises why this will never happen…

When you run a (small) business, you get a lot of calls or visits from sales people, and ofcourse they want to work with you and you have the greatest shop, a beautiful interior, the best service etc.. In my case it is the same

Of course we want your gift vouchers in our kiosk, but it is not about us, it is about you and we, as supplier, need to proof we can mean something for your business

Please find 5 promises we make to you so you can only win

  • 1. No investment: You only ask 8% commission on the sold vouchers (offer ends Sunday 3rd) We pay the credit card costs and we pay out without the 24h.

    Netto, we take around 4-5% of the vouchers value only.
  • 2. More Revenue: You will get new clients into your shop
  • 3. Marketing: You will have access to client information, so you can use the information in your mailinglists
  • 4. Publicity You will get visibility and publicity via many channel we offer (at no extra charge)
  • 5. Happy Clients When you make the life of your clients easy and happy clients don’t think about your competitors

Worst case scenario: We sell 0 Gift vouchers, then you had a lot of free publicity and your cost + investment was zero.

To view an example profile:

Do you already gift vouchers online?
If Yes let us know and share your Url
If no let us know why not?


Why did 734 companies and maybe your competitor signed up …. and what does it mean for you

Yes, 734 companies signed up worldwide within the last 4 months and the reason is simple. They get extra paying clients = more turn over.
we have 1 product = Selling Gift Certificates and we made it very simple for you as a business.

Why can’t you see all the companies on our website?
Our solution is in the first place a platform which allows you, in a very simple way, to offer gift vouchers on your website, web shop, blog,… we work in the background.
Once we have enough shops in 1 city, we open a local kiosk for the public.

How much does it cost to use your platform?
Use of the platform is free. No investment needed. We even integrate the link on your website for free if you don’t have your IT partner available.
Only when we sell gift vouchers and the payment happens via us, we take a commission between 0% and 10% max.

How do we differentiate from deal websites?
No reductions need to be given. (Groupon asks min 50%)
No minimum vouchers needs to be sold.
You get paid out everyday, every voucher.
You get access to clients information. They are your clients.
You can cancel the collaboration at any time.
Deal websites are a one off deal, we work on the long stable term.

Are you interested to start increasing your revenue?
Subscribe now for free:

You don’t have time to create (another) profile?
Just reply I am interested and we create your profile. We do the work. Then you just have to approve and it is done.
We prefer you take care of the customers and we take care of the boring technical part.

I hope your company will join the next 734 subscribers on our platform.

Do you any questions, don’t hesitate to ask!

Indulge your friends with a (birthday) gift from a local shop on Facebook

Facebook Gifts

I am sure you get notifications on Facebook when your friends birthday is coming up and yes, you can send your friend a message to congratulate him/her…..

Now you can treat your friend with a gift from a local shop, spa, restaurant,…. or choose from your friends favorites shops list, not to give ever again a wrong present.

How to get this as first?
1.Bring me to Facebook >>
2.Invite your friends
3.Create your own wishlist

PS We started with Geneva, opening more kiosks soon, so please install the app as we will push the places with the “current city” and the first 100 people gets a chf 10 on their Gift Voucher Kiosk Account

You feel like a rock star when creating a start-up? You should remember the following next time you code while listening to music

A very good friend of my wrote on herFacebook wall recently

When I was young,  Guys who wanted to impress me told me they are playing in a rock group…..   Today they tell me they created a startup…


Rockstar - Startup

And it is true, I even see every day more and more connections between the music industry and the start-up world.

  • Every can launch a rock group as well every one can start a startup.
  • Only a few groups became very successfully, as well as startups
  • Only the groups that worked hard and played a lot had a change,as well as start-ups
  • Rock groups have to handle record labels who decide and guide their selected groups, with startups we have Angel Investors, Equity funds,….   The same complex hierarchy.

The good news is that we can learn as a startup from  the music world, we are having a perfect example of what can go wrong and what can go well.    As startup people may see us as Rockstars, but as real rockstars you need torun  your business if you want to stay a Rockstar.

Many rock groups went down to drugs and other non related site activities, also record labels with there complex structure of copyrights, ownerships etc.  controls the music group.   Do you really think Justin Bieber or Myley Cyrus really can make the music they want or they can really say no to a show?  Do you believe that a group like One Direction made it without a whole team behind them, and hard work?  Of course not. And this is the same for startups.  Startups with investors (angels or others) or in the same position.

I met in my life many startups, dreaming and wasting too much time on the side activities, like presenting on stage when the software/app is not online yet, talking about big numbers but didn’t had done any market research, and after 1 year and when I asked there business plan, no answer.

As like every small rock group, they started in a garage and grown by playing more , promote and play and promote.  Startups often starts in the kitchen or bedroom and they work hard,try, grown, test, try, grown, test…..

Next time you listen to music when working on your start-up, remember the following:

  1. Creating Software / Product / Service = Writing songs
  2. Going Live = Selling your Songs via iTunes or Play Store, or having Paid Clients
  3. Marketing and Communication andpromotion = Concerts
  4. Your Team = Booking Managers, Tour Manager,..
  5. Success = When you are on stage and people are shouting your name

While launching my startup, Gift Voucher Kiosk (, I kept this in mind and I had fun, but I concentrated on the service like a rock star concentrate on his music.

Let me know how your start-up fits the rock star world.

Author: Frederik Van Lierde – Google+